Sales Development Representative

Simplicity Group specialise in fully managed innovative technology solutions; across a range of products, including Phone Systems, Vehicle CCTV & Vehicle Telematics. With HQ in Belfast, we currently employ over 50 staff across UK and Ireland. Simplicity Group holds various high-level partnerships with our technology enablers giving us & our customers access to the latest R&D, so we are constantly ahead of the competition.

Simplicity Group offer an extremely strong culture; with teamwork being at the fore front of our company principals along with staff development with many members of the team developing with the company over a sustained period.

Department: Telecoms
Project Location(s): Northern Ireland
Compensation: £24,000-£28,000

Job Title: Sales Development Representative
Department:  Telecoms
Region:  Northern Ireland
Type: Full-Time
Salary: £24,000-£28,000
Reporting to: Telecom Sales Manager

Working Hours: Mon-Fri 08:30-17:00

As a Sales Development Representative (SDR) your primary focus will be on lead generation and prospecting. You will play a crucial role in identifying potential customers, initiating contact, and nurturing relationships to drive qualified opportunities for the sales team. The ideal candidate for this position possesses exceptional communication skills, a proactive attitude, and a keen understanding of the telecom market.

Core Responsibilities:

  • Lead Generation: Conduct research to identify potential customers and companies that may benefit from our Telecom solutions such as Phone System, Data Connectivity, Contact Centre solutions.
  • Utilise company platforms such as Linkedin/Salesforce to build a comprehensive list of prospects.
  • Prospecting: Reach out to potential customers via phone, email, social media, and other communication channels to introduce our solutions and generate interest in our products and services.
  • Qualification: Engage with prospects to understand their business needs, challenges, and pain points.
  • Appointment Setting: Collaborate with the sales team to schedule meetings, demos, and appointments for them to further engage with qualified prospects.
  • Relationship Building: Develop and maintain relationships with prospects over time, providing valuable insights and information to nurture their interest and keep them engaged with our offerings.
  • Data Management: Keep accurate records of all interactions and prospecting activities in the Salesforce CRM system. Ensure data hygiene and integrity to facilitate efficient lead management.
  • Market Research: Stay up to date with industry trends, competitors, and customer needs to effectively position our phone systems and maintain a competitive advantage.
  • Collaborative Approach: Work closely with the sales and marketing teams to align efforts, share insights, and optimise lead generation strategies.
  • Performance Metrics: Achieve and exceed key performance indicators (KPIs) such as the number of qualified leads generated, conversion rates, and opportunities created.
  • Continuous Learning: Stay informed about our phone system offerings, updates, and improvements.

Experience needed:

  • Proven experience as a Sales Development Representative or in a similar role, with a track record of successful lead generation and qualification.
  • Strong understanding of the telecom industry, particularly phone systems, and the ability to articulate the value of our products to potential customers.
  • Proficiency in using CRM software and other sales tools to manage leads and track progress.
  • Excellent communication skills, both written and verbal, with the ability to engage prospects through various channels effectively.
  • Organisational skills and attention to detail to manage and prioritize multiple prospects and tasks simultaneously.
  • Persistent, results-driven, and self-motivated with a proactive approach to lead generation and problem- solving.
  • Collaborative team player who can work closely with sales, marketing, and other stakeholders to achieve common goals.

Adaptability and the ability to thrive in a fast-paced, dynamic environment.

Customer Service Award

The Simplicity Group was awarded ‘Customer Service Company of The Year’


  • Modern office environment with an excellent company culture.
  • Regular company and team social events, including Summer and Christmas parties.
  • Commission opportunity
  • Pension scheme.
  • 1 additional annual leave day for each year of service (capped at 5 additional days)
  • BUPA healthcare cover after probation period.
  • Referral program
  • Onsite free parking
  • Complimentary tea and coffee facilities

How to apply:

Please send your CV via Indeed or email a copy of your CV to [email protected].

Job Type: Full time, Permanent

Interested in becoming a Simplicity Expert?